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Generator launches new GenFriends app to travellers

Generator launches new GenFriends app to travellers

Generator has announced the debut of GenFriends, a new mobile app.

The app will offer exciting features such as exclusive deals and discounts on accommodation and food and beverage across all 14 Generator properties, room access capabilities, as well as a new social networking platform for like-minded guests to connect with while staying at Generator properties.

The app will meet the specific needs of both the solo traveller and group travellers.

GenFriends can act as a convenient bookings app to help guests seamlessly plan their travels, as well as a global social network for those looking to discover a new city with fellow globetrotters.

Since 2015, Generator saw a 17 per cent increase in solo travellers across their properties, with its Berlin Mitte property reporting a 35 per cent rise.

In the past year, more than half of reservations were made by solo travellers at destinations such as Venice, Stockholm, Paris, and London.

With this in mind, Generator created GenFriends, making solo travel easier and more exciting than ever.


Similar to other location-based mobile social apps, GenFriends offers a “swipe” feature to “match” with like-minded solo travellers.

Guests traveling with friends or partners will also be able to “match” with groups of travellers with similar cultural interests or travel itineraries to explore the best a city has to offer.

In addition, those looking to fully immerse themselves with the local culture will also be able to “match” with local residents, who can provide recommendations, offer personal tours, and more.

“With the rise of mobile apps, social media, and solo travellers, GenFriends is an important new addition to the Generator brand.

“Providing the most immersive travel experiences and connecting guests in our social spaces have always been at the heart of what we do, and being able to utilise technology to further connect travellers is the natural next step in the rapidly changing hospitality market,” said Jason Rieff, chief marketing officer, Generator.

In addition to the social networking feature, guests will be able to browse exclusive deals, flash discounts, and activities, like special tours unique to each property hosted by Generator.