Following a two-year search, G Adventures has announced the appointment of Alon Marcovici to the position of vice president, global marketing.
Marcovici joins the company with more than 18 years of sales and marketing communication experience and most recently served as vice president of consumer sales and marketing at The Globe and Mail, one of Canada’s national daily newspapers.
“As a passionate traveller myself, I’m excited to join the world-class team at G Adventures.
“Not only are they leaders in travel, but the company’s relentless pursuit of changing people’s lives places it among the world’s most admirable organisations,” explained Marcovici.
He will be based at Base Camp, the company’s head office in Toronto, and will be responsible for managing the global marketing team.
This team is dedicated to building a strong brand position, delivering growth objectives and results-driven offline and online marketing.