STR has partnered with the Fiji Hotel & Tourism Association to advance performance growth for the hotel industry in the destination.

“We have great expectations for our partnership with the FHTA,” said Jesper Palmqvist, STR area director for the Asia Pacific region.

“Fiji is a great leisure travel market, and we’re hopeful that, in combining our forces, we’ll be able to help this market continue to grow.

“STR knows the hotel industry better than anyone, and the FHTA knows this market better than anyone, so there is a lot of potential in this partnership.”

The partnership is expected to bring 70 per cent of available hotel rooms in Fiji into participation with STR’s benchmarking program, with a goal to further strengthen participation over time.

STR’s worldwide sample accounts for nearly 55,000 hotels and more than 7.4 million hotel rooms across more than 175 countries.

“STR has shown a great interest in supporting the Fijian hotel industry,” said Michael Wong, FHTA chief executive.

“As a globally-recognized leader in accommodation benchmarking, we are excited to be able to use this invaluable information to support our members.

“After the devastating impact of cyclone Winston, STR was able to provide timely, daily reports of the adjustment to performance of operators, which has been an effective tool in our conversations with Tourism Fiji and industry stakeholders.

“Additionally, STR works with our members with educational sessions to ensure that each of our members is benefiting and growing their business understanding.”