Independent research undertaken in Tourism Fiji’s key markets revealed that target audiences were aware of Fiji’s natural beauty and environment, however, they weren’t as aware of the variety and quality of experiences throughout the destination.
STR has partnered with the Fiji Hotel & Tourism Association to advance performance growth for the hotel industry in the destination. “We have great expectations for our partnership with the FHTA,” said Jesper Palmqvist, STR area director for the Asia Pacific region.
Tourism Fiji has unveiled new branding and advertising that positions Fiji as the happiest place on earth. This is the culmination of a new global strategic direction launched around the world with a new website design, social media/PR and advertising campaign.
A state of disaster has been declared in Western Fiji following severe flooding that has killed at least six people including one tourist.
Michael Meade has been appointed as acting chief executive of Tourism Fiji and has taken up leadership of the Fijian national tourism organisation. Fiji’s minister of tourism Aiyaz Sayed-Khaiyum said he was delighted to welcome Michael Meade to Fiji to help guide Fijian tourism as the organisation begins to implement a new change in its strategic goals and objectives.
Fiji’s military has taken control of the capital Suva today in a move seen as an attempt to force the elected government out of office. The situation is being closely watched by holidaymakers who may be affected by the political unrest.