Fairmont Hotels & Resorts is signing a new marketing alliance with India carrier Jet Airways which enable members of the Fairmont President’s Club to earn airline miles in Jet Airways’ frequent flyer programme, JetPrivilege.

“India is a dynamic, international market, and with our burgeoning growth in Asia and entry into Southeast Asia with the upcoming opening of Fairmont Jaipur, we see this as both a timely and strategic addition to our roster of airline partners”, said Serge Simard, Regional Vice President, Africa and India. “We’re very excited to be teaming with a respected and influential international carrier like Jet Airways and giving our frequent guests another mileage option to choose from.”

Commenting on the partnership, Mr Sudheer Raghavan, chief commercial officer, Jet Airways, explains, “Guest delight is at the core of Jet Airways’ strategy to offer better value creation for its JetPrivilege members. This partnership positions us among the leading airline frequent flyer programs in India with the high value it offers members and the wide range of product choices.

“This is an effort to create an exceptional experience and this new marketing alliance with Fairmont Hotels & Resorts will allow JetPrivilege members to enjoy several unique benefits in select cities across the globe,” he added.

Based in Mumbai, Jet Airways operates flights to 24 international and 52 domestic destinations and the carrier’s commitment to delivering exceptional service has garnered the airline many awards and accolades, making it a natural partner for Fairmont.

The airline also services a number of international markets including London, where The Savoy has reopened following one of the most ambitious restorations in British history, and New York City, which lays claim to one of the world’s most legendary hotels, The Plaza.

Fairmont has a number of openings in the pipeline including Fairmont Jaipur, a 199-room city center hotel, located in Rajasthan in the northwest of India.  Other hotel openings in Asia include Fairmont Makati, Manila, Philippines set for 2012, Fairmont Nanjing, China in 2013, Fairmont Taiyuan, China in 2014 and Fairmont Chengdu, China in 2014.

Jet Airways is the latest addition to Fairmont’s collection of airline partners. United Airlines, American Airlines, Air Canada, Lufthansa, Etihad Airways, Emirates, Cathay Pacific, Singapore Airlines, Air China, Qatar Airways and Alaska Airlines have also joined forces with the hotel group.