Europcar, the vehicle rental leader in Europe and a major player in the mobility market, has extended its product portfolio with the launch of Keddy by Europcar.

The new brand will exclusively be available through tour operators, online travel agencies and brokers.

This new product was developed specifically for price-sensitive leisure customers who want to fully benefit from Europcar expertise and quality of service.

Keddy by Europcar is available with prepaid reservation and customers can enjoy the entire Europcar fleet, the extensive Europcar station network in more than 140 countries, service quality and most recent vehicles, packaged into one very simple and practical product.

“Our strategy is built upon two brands: Europcar and InterRent.

“Our goal is to enrich the respective worlds of these brands by launching new products aimed at new kinds of customers.

“Today, with the launch of Keddy by Europcar, we have developed a simple, practical product aimed specifically at tour operators, travel agents and broker,” said Cyrille Giraudat, chief marketing and clients officer, Europcar Group.