Etihad Holidays has launched a new campaign promising “guaranteed sunshine or your next holiday for free” to attract more UK based visitors to holiday in Abu Dhabi.
The initiative aims to bring more business and leisure travellers to the UAE capital over the summer months.
The “Abu Dhabi: sunshine guaranteed or your next holiday for free” campaign will apply to every booking that consists of a flight and hotel-inclusive package between May and September.
Visitors who experience more than five mm of rainfall during their stay in Abu Dhabi will receive another holiday free of charge.
Etihad Holidays is launching the campaign alongside the opening of its new UK office.
In 2015, more than 230,000 passengers travelled from the UK to Abu Dhabi, a 14 per cent rise on figures for 2014 - according to recent statistics released by the Abu Dhabi Tourism & Culture Authority.
Mohammed Al Bulooki, vice president UAE commercial at Etihad Airways, said: “Our guests from the United Kingdom are repeatedly telling us that they want the acclaimed Etihad Airways experience to extend to every part of their journey to Abu Dhabi and we aim to deliver on their wishes.
“We are confident that this amazing destination, which we are proud to call home, will enthral and captivate all those who visit us via our three gateways in the UK.
“Abu Dhabi is already a thriving and cosmopolitan tourism hub which has a considerable amount to offer every visitor, whether they are here for the year-round sunshine, the spectacular cultural sites and institutions, or for the ultimate adventure getaway.
“We are committed to being a key driver in helping to further grow the tourism industry in the Emirate.”
Etihad Airways currently serves three UK airports, with three flights per day from London Heathrow, two flights per day from Manchester Airport and five flights per week from the Scottish capital, Edinburgh.