Train operator East Coast has re-launched its successful 25 Reasons campaign to offer its customers bargain low-cost First Class fares for just £25.

Following its success last year, the campaign starts on Wednesday 14 March until Monday 19 March, when customers can book one of 100,000 First Class one-way fares to any destination across the East Coast route.

For example, customers travelling the 393.5 miles between Edinburgh and London can travel in comfort and style for just over 15 pence per mile.

By visiting the dedicated web-page www.eastcoast.co.uk/25reasons, East Coast customers can take advantage of the fantastic deal and book tickets for travel between 10 April and 31 May inclusive, excluding 4-7 May.

The 25 Reasons marketing campaign, has been shortlisted in the Travel Marketing Awards, which takes place on 22nd March, for the Best Email Campaign. The campaign highlights the many great reasons to travel First Class, such as the complimentary food and drink service, free Wi-Fi, a dedicated quiet coach and a more spacious and relaxing environment.

East Coast Commercial and Customer Service Director Peter Williams said: “Thanks to this fantastic value for money £25 one-way fare this is a great opportunity for our customers to sample the delights of First Class travel for less.

“Due to the improvements made to our First Class offer in May last year, we have seen a significant increase in First Class passenger journeys, which rose by 21% between the end of May 2011 and 4 February 2012, compared with the same period in 2010/11 – representing an additional 253,000 passenger journeys in First Class.

“So, with our First Class one-way fare promotion, there has never been a better time for our customers to sample some of these improvements, such as our delicious complimentary food and drink service, free Wi-Fi throughout the journey and a dedicated quiet coach - and all for just £25.”

The £25 one-way fare is available from www.eastcoast.co.uk/25reasons, where our customers can also find out information on train times, fares and other promotions. In addition, customers can now follow East Coast on the official Twitter account @eastcoastuk.