Minister of Tourism, Marthinus van Schalkwyk, launched the South African National Minimum Standard for Responsible Tourism (NMSRT), which highlights the role of sustainable tourism practices in creating better places for people to visit, work, invest, and live in. The Minister said that the primary objective of the National Department of Tourism is to retain the economic and social advantages of tourism development and growth while reducing the undesirable impacts on the natural, historic, cultural, or social environment. The South African National Minimum Standard for Responsible Tourism serves to:

- establish a common understanding of the minimum criteria for responsible tourism and the certification of the sustainability of organizations in the tourism sector; and

- promote responsible tourism throughout the tourism sector, as well as all organizations of state and entities involved or interested in the tourism industry.

CEO of Cape Town Tourism Mariëtte du Toit-Helmbold said Cape Town Tourism welcomes the announcement of a National Minimum Standard for Responsible Tourism by national government.

For many years, Cape Town Tourism has been a key stakeholder in the drive to raise awareness of good practice for responsible tourism in the Mother City. Working closely with the City of Cape Town and other stakeholders, Cape Town Tourism has prioritized sustainability as a guiding principle of growth in all aspects of tourism. In 2002, the Cape Town Declaration was developed as the foundation for a responsible tourism charter. In 2009, this charter was realized with The Responsible Tourism Policy for the City of Cape Town, which seeks to guide growth that is sustainable.

The year 2009 also saw Cape Town recognized as the “Best Destination” in the 2009 Responsible Tourism Awards. In line with this, many Cape Town tour operators and businesses have already embraced the principles of responsible tourism as a way of life and doing business as opposed to offering this as “just another niche offering.”

“South Africa is a country with rich natural resources and a diverse cultural heritage. In Cape Town, we recognize this daily as some of Cape Town’s busiest urban centers share space with natural attractions such as Table Mountain National Park and Kirstenbosch National Botanical Garden. These are Cape Town treasures, which must be managed effectively if they are to carry on inspiring locals and attracting international visitors.

“In the same breath, the multifaceted history of the city has left its mark on its socio-economic dynamic as poverty stalks many communities. Opportunities within the sustainable tourism landscape would assist in creating jobs and lessening this hardship. Travelers are also becoming more aware of treading lightly and are looking for responsible and cultural travel experiences.

“Illustrating the real beauty of Cape Town lies in the stories of her people, and responsible tourism is the best means of unlocking these stories and providing meaningful experiences for these visitors. Tourism is ultimately about global sharing, sustainable job creation, and ensuring socio-economic development for our city and our region,” du Toit-Helmbold said.

“It goes without saying that South Africa’s natural environment is one of its greatest tourism resources, and, therefore, the tourism industry needs to be actively involved in conserving and protecting it. Cape Town, in particular, is known around the globe as a place of unparalleled natural beauty and is well placed to offer the authenticity and diversity desired by a responsible traveller. We urge tourism organizations in Cape Town to get behind the guidelines of the Minimum Standards Act for a brighter Cape Town future, and we hope to see responsible and sustainable initiatives coming to the fore beyond the guidelines provided by National Government and local tourism authorities,” she concluded.

City.Mobi

Also in South Africa today, City.Mobi is celebrating the success of its new guide to Cape Town.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

CapeTown.mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.