Alexandria, VA (October 8, 2002)-PS Hospitality?, a pioneering hotel revenue generation consulting firm, today announced that Kim Dinsmoor, formerly of Lexington Services, has joined the company as vice president of sales. In his role, Dinsmoor will be responsible for the worldwide sales of PS Hospitality programs and services, including its Driving Revenue ProgramsSM and Hotel Benchmark Audit.

As vice president of sales, Dinsmoor will leverage his extensive electronic distribution background to extend the acceptance of PS Hospitality’s Driving Revenue ProgramsSM to mid and upper level hotels. He brings more than 20 years of hospitality and technology experience to PS Hospitality, and a successful track record in building strong client partnerships, increasing hotel production, and forging sustainable industry relationships.

“Kim Dinsmoor is the perfect candidate to expand our aggressive growth,” said Phillip Saims, president of PS Hospitality. “His background on all sides of hotel operations will help ensure that we deliver results-oriented solutions to our customers. Plus, his proven sales record, commitment to building customer value, and depth of experience in GDS and Internet hotel revenue generation technology will enable PS Hospitality’s impressive growth to continue well into the future.”

Prior to joining PS Hospitality, Dinsmoor was vice president of business development for Lexington Services, the largest reservation service provider in North American and second largest in the world. At Lexington, he re-engineered the sales process and successfully positioned the company to develop independent hotels, management groups and private label business. Dinsmoor began his career as Director of Sales with Adolphus Hotel in Dallas, TX, and has managed the sales and marketing efforts of some of the most successful regional operations including The Peabody Hotel in Memphis, TN, and La Maison Del Rio and The Watermark Hotel in San Antonio, TX.

“PS Hospitality’s Driving Revenue Programs represent a proven approach enabling hotels to manage online distribution more strategically,” said Dinsmoor. “With the borage of technology available today, hotels are looking for help in understanding and applying this technology to grow their business. PS Hospitality is addressing needs that have previously been unmet by the industry and I`m excited to be a part of a ground-breaking company that has so much to contribute to the profitability of hotel operators.”

About PS Hospitality Alexandria, VA-based PS Hospitality drives hotel revenue through a range of integrated sales, marketing, and training services for hotel operations of all sizes. Our services are custom designed for each hotel to increase revenue and market penetration while reducing operational costs. PS Hospitality offers Sales & Marketing, Revenue Generation and Optimization, GDS Reservations and Internet Marketing, Guest Loyalty, and Training services. We provide hotels with winning strategies and practical hands-on tools for sales, marketing, and customer service that empower operators to achieve top performance. The result is a motivated team, increased productivity and occupancy, and overall revenue maximization and profitability. . For more information on PS Hospitality, email [email protected], visit www.pshospitality.com, or call 703-229-4048.

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