Orbitz launches sub-brand
Orbitz is launching OrbitzTLC, a sub-brand designed to help travelers find, use and benefit from a variety of value-added services.
“This is not just another ‘initiative’ or ‘guarantee.’ It’s the way we do
business,” said Mitch Truwit, president and CEO of global consumer travel at
Cendant TDS. “Orbitz has always been ahead of the pack in delivering great
service. OrbitzTLC is designed to give customers the best possible travel
OrbitzTLC is represented by an icon. It will highlight the growing number of enhanced and new services that
customers can customize and enjoy when they use Orbitz.com to book travel.
The OrbitzTLC logo, which features everyone’s lifeline today—their phone or
PDA—reinforces how customers report they prefer to stay connected and up to
date on Orbitz trip management services.
New value add-ons include:
1. Fast-Finding the Right Choices to Book Your Best Trip
2. High-Tech/High-Touch Traveler Care
3. Perks that Make a Good Trip—Great!
“Winning the game of travel today is about more than price. Shoppers not
only want great prices—they want more for their money,” said Randy Wagner,
chief marketing officer for Orbitz. “OrbitzTLC is all about anticipating
travelers’ wishes with great solutions, giving them more control over their
travel experience before they ask.”