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Delta Air Lines Launches Magazines and Newspapers

Delta Air Lines today announced that SkyMiles(R) program members now may
redeem miles online for various magazine and newspaper subscriptions.
Redemption opportunities begin at 400 miles, and selections include
well-known titles such as TIME, Barron’s, Entrepreneur, Travel + Leisure
and more. To celebrate the launch of this program, members will receive a one-time
bonus of 100 miles for their first subscription order placed on or before
June 15, 2004.

“Delta is continually looking for ways to customize the SkyMiles program
and offer rewards that are valuable to our members,” said Robert Borden,
SkyMiles program director. “Members have told us they would like more non-
transportation mileage redemption opportunities in addition to the
existing redemption opportunities—such as upgrades, Crown Room Club
memberships and Award Travel—that we offer.”

Members may conveniently redeem miles and choose magazines and newspapers
at For example, members may currently subscribe to:

  - The Wall Street Journal (52 weeks) for 1,300 miles
  - Sports Illustrated (52 weeks) for 2,100 miles
  - Black Enterprise (52 weeks) for 900 miles
  - Hispanic Business (52 weeks) for 600 miles

Delta is working with Customer Activation Programs (CAP), an affiliate of
Synapse Group, Inc., to process orders and secure subscriptions for
SkyMiles program members. Synapse Group, Inc. currently markets a broad
range of consumer magazine titles through relationships with credit card
issuers, consumer catalog companies, commercial airlines and Internet
businesses. Delta’s miles for magazines website is powered by MilePoint.


Delta SkyMiles program members earn miles by flying Delta, Song, Delta
Express, Delta Shuttle, Delta Connection, Delta AirElite and Delta’s
worldwide partners, including the airline’s SkyTeam partners. The program
offers additional mileage-building opportunities through SkyMiles program
partners such as the Delta SkyMiles(R) Credit Card from American Express,
AT&T telecommunication services, EarthLink(TM) Internet services,
participating hotels, car rental companies, restaurants, floral purchases
and financial, mortgage and realty services. SkyMiles may be redeemed for
upgrades, Crown Room Club memberships and Award Travel to more than 400
worldwide destinations.

Delta Air Lines is proud to celebrate its 75th anniversary in 2004. Delta
is the world’s second largest airline in terms of passengers carried and
the leading U.S. carrier across the Atlantic, offering daily flights to
497 destinations in 84 countries on Delta, Song, Delta Shuttle, the Delta
Connection carriers and its worldwide partners. Delta’s marketing
alliances allow customers to earn and redeem frequent flier miles on more
than 14,000 flights offered by SkyTeam, Northwest Airlines, Continental
Airlines and other partners. Delta is a founding member of SkyTeam, a
global airline alliance that provides customers with extensive worldwide
destinations, flights and services. For more information, please visit

  Restrictions:  This is a one-time offer
  Promotion Period: March 15 through June 15, 2004
  Eligibility: Offer is valid for all SkyMiles members
  Bonus offer:  Earn 100 Bonus Miles when you redeem magazine subscriptions