AirAsia has launched the world’s first SMS ticket reservation service with hopes of expanding its reach to 10 million mobile phone users, following its success with its Internet ticketing service. Internet booking make up 45% of the company’s total sales.The service will be available on Friday to approximately three million Maxis subscribers with other subscribers expected to come on board within the next one to two months.
It is working with various banks to expand online payments from credit cards to direct debiting of customer accounts in the next two months.

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