TripAdvisor has announced the appointment of Anne Bologna to the position of vice president, brand strategy.

In the new global role, Bologna will lead TripAdvisor’s brand vision efforts along with television and offline advertising and will report to the chief marketing officer, Barbara Messing.

Bologna was previously the managing director at MDC Partners in New York City, where she was responsible for a portfolio of companies that included advertising, branding and research agencies.

She has marketing experience working on some the world’s top brands, including Starbucks, Virgin, Pepsi, Amazon Kindle and Citibank.

“Anne brings a passion for brand building and remarkable breadth of marketing experience to TripAdvisor and we’re thrilled to have her on board,” said Messing.

“We look forward to seeing her creativity in action to engage and inspire our community as well deliver new audiences to our site.”

Prior to joining MDC, Bologna was a founding partner and chief executive of independent advertising agency Toy.

One of the agency’s most celebrated campaigns, “Elf Yourself” for OfficeMax, achieved unique notoriety when it spread virally to reach 200 million people in less than six weeks. 

Before founding Toy, Anne spent much of her 25 years in the advertising business at Fallon, including serving as the president of their New York office.