Not to be outdone by Marriott and Manchester United, Accor and Paris Saint-Germain have signed a global multi-year partnership agreement.

ALL (Accor Live Limitless), the hotel company’s new loyalty platform, will become the principal partner and official jersey sponsor of the club starting from the next season.

Through this tie-up, both brands will be able to offer sports fans throughout the world innovative initiatives to drive engagement.

It is hoped Paris Saint-Germain’s booming popularity will combine with Accor’s new loyalty program, which aims to offer once in a lifetime experiences for members of ALL.

ALL will offer a loyalty experience integrating rewards, services, and experiences across Accor’s entire ecosystem, including 4,800 hotels worldwide and an extraordinary global brand portfolio including Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis.