Accor is to become an official supplier to Roland Garros for the next three editions of the French Open.
As part of this partnership, the hotel group will have a reception area in the partners’ Village during the tournament, which will this year take place from May 24th-June 7th.
This will enable it to welcome many partners and investors from around the world.
Roland Garros will give significant visibility to Accorhotels.com and to the loyalty program Le Club Accorhotels during the French Open fortnight.
Grégoire Champetier, Accor global chief marketing officer, commented: “Accor is once again implementing an ambitious sports partnership policy.
“Roland Garros, which is one of the world’s most prestigious sports events and has remarkable international media coverage, was an obvious choice for the group.
“Roland Garros and Accor is a motivating alliance for both our customers all over the world and our employees.”
Sofitel, the Group’s luxury hotel brand, will be responsible for the concierge service at the Village, at the Club des Loges as well as in the Players’ Lounge, the area reserved for the players.
Jean Gachassin, president of the French Federation of Tennis: “We are delighted to welcome Accor among the Roland Garros Official Suppliers.
“The group’s international renown, its reputation for excellence and for looking forward while remaining true to its traditions, make it the perfect fit for our tournament.”