According to research (Pew Research), 39% of people ages 65 years and older don’t use a smartphone. The research further reveals that about 25% of people in this age range do not use the internet. When this statistics is related to how fast businesses are moving their discount programs online, then it’s clear to see why fewer people of age 65 and older have access to few coupons and discount offers. According to the same study, only 5% of people over 65 use online coupons.

Businesses are Moving Online
For many reasons, businesses are moving their services online. The demography of most companies has influenced this move. A large percentage of customers are young people or adults in their 30s to 50s. And since this category of people spend more time on their smartphones and make up the most buyers, it’s only normal for businesses to transition to the internet. Hence, it’s common nowadays to find coupon codes and discount offers online instead of the traditional methods most aged people are familiar with.

So, these days, instead of finding coupon codes on receipts, via mailing, or at shop outlets, they are now available on the company websites or promo websites. Promocodius.co.uk is one of the many websites people visit to find discount offers and promo codes that can help them save. While young and mid-aged people are making the best use of these avenues to get discounts, aged people are missing out. They are not accustomed to smartphones. It’s usually challenging for them to navigate their devices and even tougher to surf the internet for coupons.

The Drawbacks for the Aged
Looking at the title of this article, at first glance, it may seem as if older ones are uninterested in getting coupons codes again — unlike many years back. However, that is not the case. In fact, some need it to survive. The income of a number of aged people is low, and hence, they use coupon codes to balance their expenses. These codes are often used when buying just about anything. It could be food items, household materials, or specific services. An 82-year-old once cited situations where she used coupons to get discounts on meat. Her experience is one of many. Older people have always taken advantage of coupons. It’s been a saving strategy for decades. Hence, the decline in older adults using coupons is not because they are uninterested. Instead, the moving of coupon programs online has been the cause.  Since they have little or no knowledge of how to use a smartphone, a lot of people 65 years and older are unable to access coupon codes. While these codes can be accessed on a laptop or desktop, most cannot surf the internet to find websites that post fresh codes in certain categories.

Additionally, older adults mostly purchase from physical stores, and this also affects how they use coupons. Coupon codes are often applied at checkout when buying online. So, if someone has a code, it can only be digitally usable. An older person with a code to use or has found one after searching may still be unable to use it if they don’t make an online purchase.