Aziz Boolani, chief executive, Serena Hotels South & Central Asia, speaks to Breaking Travel News about the growth of the brand and how this will be assisted by the company’s victory at the World Travel Awards.
Rahim Azad, general manager, Dar es Salaam Serena Hotel, speaks to Breaking Travel News at the World Travel Awards Africa Gala Ceremony hosted by Safari Park Hotel & Casino, Kenya.
Officials at the Africa Travel Association, the leading travel industry trade association promoting tourism to Africa, have announced Serena Hotels has joined the organisation as a corporate member. Serena Hotels’ leading markets in Africa include Kenya, Mozambique, Rwanda, Zanzibar/Tanzania and Uganda.
While all eyes have been on London this week for the 2012 Olympic Games, the real ‘Greatest Show on Earth’ has been taking place in the Masai Mara game reserves in Kenya as hundreds of thousands of wildebeest complete the annual migration. The natural phenomenon marks the high-point of the tourist season in the region, as the wildebeest make the journey from the Serengeti National Park in Tanzania to Kenya.
Serena Hotels will commence construction of a new luxury tented camp in Kenya in April 2010, a move that will further strengthen the existing Serena safari circuit in East Africa.
Serena Hotels has extended its portfolio in Uganda with the acquisition of a new resort property that will complement its existing 5 star city hotel, The Kampala Serena Hotel.