Airline Marketing News
Korean Air launches global ad campaign
Korean Air has launched a new global advertising campaign, entitled “For life on a whole new scale”, featuring new commercials on TV, print, outdoor and digital channels.
Flybe strikes sponsorship deal with Exeter Chiefs rugby team
Flybe has today announced a two-year sponsorship deal with the Exeter Chiefs’ rugby team in marking the team’s entrance into the rugby Premiership. The move cements the airline’s commitment to championing the city’s major sporting assets, the other of which is Exeter City Football Club with whom Flybe has a long-established relationship.
Ryanair reprimanded over “misleading” ads
Ryanair has received another ticking off from the Advertising Standard Authority for advertising fares with a number of hidden charges. The complaint was lodged by its arch rival easyJet.
Aer Lingus rebrands as a “civilised airline”
Aer Lingus has unveiled a new business model in an attempt to drag itself out of the financial mire. The former state carrier is now branding itself “Ireland’s civilised airline” as part of a plan to reposition itself midway between low-cost Ryanair and full-service carriers such as British Airways.
Etihad Appoints Vice President Corporate Communications
Etihad Airways, the national airline of the United Arab Emirates, has appointed Mr Hareb Al Muhairy to the position of vice president, corporate communications.
Amadeus signs long-term full content agreement with Lufthansa and SWISS
Amadeus, Lufthansa German Airlines and Swiss International Air Lines have signed a long-term full content agreement. The agreement, which is valid until the end of 2014, will guarantee travel agents worldwide access to the full range of Lufthansa and SWISS content through Amadeus, with no surcharge.
British Airways and Amadeus extend long-term agreement
Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, and British Airways, the UK’s largest international airline, have today announced a three-year extension of their content agreement taking it up to 2013. The renewed agreement guarantees full-content access to Amadeus users worldwide, ensuring travel agents have access to the same range of fares through Amadeus as they would through the airline’s website.
AirTran Airways adds basketball all-star Dwight Howard to roster of sports endorsers
AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), announced today the signing of Orlando Magic All-Star Center Dwight Howard.
AirTran Airways and the Orlando Magic Launch Magic 1
AirTran Airways, a subsidiary of AirTran Holdings today teamed up with the Orlando Magic today to launch a one-of-a-kind, custom-painted Boeing 717 in Magic colors. The plane, dubbed Magic 1, will operate across the company’s network of more than 60 destinations.
EasyJet distances itself from Holocaust fashion shoot fiasco
EasyJet has confirmed it is withdrawing all copies of its in-flight magazine easyJet Traveller following the publication of a fashion spread photographed at the Holocaust Memorial in Berlin. But the airline has also tried to distance itself from the scandal, claiming it was not aware of it until it appeared in print, and also hinted it would terminate its contract with Ink Publishing
Norwegian launches new frequent flyer program
Norwegian is today launching an entirely new frequent flyer program which will benefit both leisure and business travellers in all three Scandinavian countries.
British Airways, Chase Card services offer U.S. consumers new and unprecedented travel benefits
Today, British Airways and Chase Card Services unveiled an enhanced rewards program for the British Airways Visa Signature® card.