Airline Marketing News

Korean Air launches global ad campaign

Korean Air launches global ad campaign

2nd Sep 2010 Press Release Airline News

Korean Air has launched a new global advertising campaign, entitled “For life on a whole new scale”, featuring new commercials on TV, print, outdoor and digital channels.

Flybe strikes sponsorship deal with Exeter Chiefs rugby team

Flybe strikes sponsorship deal with Exeter Chiefs rugby team

1st Sep 2010 Press Release Airline News

Flybe has today announced a two-year sponsorship deal with the Exeter Chiefs’ rugby team in marking the team’s entrance into the rugby Premiership. The move cements the airline’s commitment to championing the city’s major sporting assets, the other of which is Exeter City Football Club with whom Flybe has a long-established relationship.

Aer Lingus rebrands as a “civilised airline”

Aer Lingus rebrands as a “civilised airline”

27th Jan 2010 Airline News

Aer Lingus has unveiled a new business model in an attempt to drag itself out of the financial mire. The former state carrier is now branding itself “Ireland’s civilised airline” as part of a plan to reposition itself midway between low-cost Ryanair and full-service carriers such as British Airways.

British Airways and Amadeus extend long-term agreement

British Airways and Amadeus extend long-term agreement

21st Dec 2009 Press Release Airline News

Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, and British Airways, the UK’s largest international airline, have today announced a three-year extension of their content agreement taking it up to 2013. The renewed agreement guarantees full-content access to Amadeus users worldwide, ensuring travel agents have access to the same range of fares through Amadeus as they would through the airline’s website.

AirTran Airways and the Orlando Magic Launch Magic 1

AirTran Airways and the Orlando Magic Launch Magic 1

15th Dec 2009 Press Release Airline News

AirTran Airways, a subsidiary of AirTran Holdings today teamed up with the Orlando Magic today to launch a one-of-a-kind, custom-painted Boeing 717 in Magic colors. The plane, dubbed Magic 1, will operate across the company’s network of more than 60 destinations.

EasyJet distances itself from Holocaust fashion shoot fiasco

EasyJet distances itself from Holocaust fashion shoot fiasco

24th Nov 2009 Airline News

EasyJet has confirmed it is withdrawing all copies of its in-flight magazine easyJet Traveller following the publication of a fashion spread photographed at the Holocaust Memorial in Berlin. But the airline has also tried to distance itself from the scandal, claiming it was not aware of it until it appeared in print, and also hinted it would terminate its contract with Ink Publishing