World Travel Market 2013 will host its first A Taste of ILTM at WTM on November 4th-5th this year.
A Taste of ILTM at WTM, in association with fellow Reed Travel Exhibitions event International Luxury Travel Market, will see up to 60 luxury UK buyers - who buy global products - hold a minimum of 30 pre-scheduled business meetings with luxury exhibitors.
The event brings the successful pre-scheduled appointment system and table-top meeting structure from WTM’s sister event ILTM.
Meetings will be up to 20 minutes long giving exhibitors and buyers the opportunity to explore the potential for signing contracts.
The two-day event concludes with a high-profile headline speaker from the luxury sector and a Champagne networking reception.
The two-day event, which takes place during the first two days of WTM 2013, will focus on luxury UK buyers, especially those who will not be attending ILTM in Cannes from December 2nd-5th.
Reed Travel Exhibitions, senior exhibition director, World Travel Market, Simon Press, said: “The A Taste of ILTM at WTM recognises the growing importance of the luxury sector.
“The luxury market has ridden the recent global financial downturn better than any other sector and is a growing market around the world. ILTM in Cannes is a global invite-only event, which means many UK luxury buyers are unable to attend.
“WTM is offering them the unrivalled opportunity to conduct business with a large number of luxury exhibitors in the UK.”