Wizz Air, the largest low-cost, low-fare airline in Central and Eastern Europe, together with VisitBritain, the national tourism agency of the UK, announced the renewal of their successful partnership to promote low fare routes between Poland and the UK in a bid to attract more Polish tourists.
The joint “Great” campaign in 2012 increased awareness among Polish consumers for Great Britain as a tourism destination and together with Visit Britain the airline will invest in promoting its 15 Polish routes to 7 UK destinations between April and June 2013. Great Britain is the third most visited destination by Polish tourists and around 60% of all Polish visitors to the UK arrive by air, therefore providing an excellent opportunity for the British Tourism agency and Wizz Air to join forces in promoting Great Britain as an excellent choice for short breaks.
The partnership will include an advertising campaign and a bigger number of low fare promotions on Wizz Air flights between Poland and the UK to attract Polish visitors to Great Britain’s unique features. The campaign will highlight that “Tradition, Culture, Sport and Shopping is GREAT Britain”.
Daniel de Carvalho, Corporate Communications Manager at Wizz Air, said: “Wizz Air is excited about its renewed partnership with VisitBritain because our 15 low cost routes from 7 Polish airports to Great Britain are the best choice for Polish travelers and this campaign is a confirmation of Wizz Air’s attractive low fares route offer to Great Britain. With fares starting from GBP 19.99 there is a reason for everyone to go and visit Great Britain!”
Joanna Sosnowska, Representative Poland at VisitBritain, said: “Wizz Air was a valuable partner in 2012 to carry visitors to the London 2012 Games and to attract Polish passengers to explore more of what Great Britain offers its visitors.
VisitBritain’s four year global marketing campaign “Great Britain – You’re Invited”, joins forces with strong partners that are in a position of quickly generating tourism traffic, and I am thrilled to see how low fares contribute to stimulate demand and influence travel choices. Polish tourists of all ages will find the right fare offer on wizzair.com and the perfect entertainment choice at their UK destination. From unforgettable landscapes heritage, sport, culture and shopping in world-class shops, stores and markets – everything can be experienced in Great Britain making the next trip truly “GREAT”.”