The U.S. hotel industry reported increases in the three key performance metrics during the week of 27 January-2 February 2013, according to data from STR.
In year-over-year comparisons, occupancy was up 3.6 percent to 53.5 percent, average daily rate rose 6.0 percent to US$106.64 and revenue per available room increased 9.8 percent to US$57.06.
Among the Top 25 Markets, New Orleans, Louisiana, achieved the largest performance growth in all three key performance metrics. The market benefited from weekend events leading up to Super Bowl XLVII, which was held on Sunday, 3 February. The market’s occupancy rose 24.5 percent to 71.1 percent, its ADR jumped 125.9 percent to US$289.03 and its RevPAR increased 181.3 percent to US$205.59.
Norfolk-Virginia Beach, Virginia, reported the largest occupancy decrease for the week, falling 8.6 percent to 36.8 percent, followed by Anaheim-Santa Ana, California, with a 2.4-percent decrease to 58.6 percent.
Two markets other than New Orleans reported ADR increases of more than 15 percent: Oahu Island, Hawaii (+17.7 percent to US$196.43), and Dallas, Texas (+16.8 percent to US$103.71). None of the top markets reported ADR decreases for the week.
In addition to New Orleans, five markets achieved RevPAR increases of more than 20 percent: Dallas (+42.9 percent to US$67.84); Denver, Colorado (+39.9 percent to US$63.63); Atlanta, Georgia (+32.2 percent to US$57.27); San Diego, California (+24.3 percent to US$94.25); and Oahu Island (+20.5 percent to US$163.30). Norfolk-Virginia Beach was the only market to post a RevPAR decrease for the week, falling 5.3 percent to US$25.19.