Tourism Malaysia has revealed a new affiliate membership of AITO (Association of Independent Tour Operators), to further develop relationships with independent tour operators in the UK and raise awareness of Malaysia’s unique tourism products to AITO tour operator and agent members. Malaysia is the first tourist office to join AITO from the South East Asia region.

Abdul Rauf Abu Hassan, Director UK & Ireland, Malaysia Tourism Promotion Board stated “Tourism Malaysia is looking forward to a closer working relationship with independent tour operators through our new membership of AITO”.

Tourism Malaysia will now be able to attend AITO member events and communicate with AITO members through the AITO website, direct mail and newsletters.

Derek Moore, Chairman of AITO added “AITO is very pleased to welcome Tourism Malaysia to its membership as an Affiliate.  Malaysia is perfect for our special interest operators looking for new destinations to take their loyal customers as it offers so many diverse experiences and themes.  AITO looks forward to assisting Tourism Malaysia in boosting their arrivals with this predominantly high yield sector of the travel market.”