This is the second year that ITB Berlin is offering its visitors a trade fair guide for mobiles and smartphones. The ITB Mobile Guide – provided by GIATA & TOURIAS Mobile – lets visitors navigate their way easily around the Berlin Exhibition Grounds. Besides a map of the grounds, information includes the programme of the ITB Convention, a list of events along with press conferences, presentations, receptions, and a function for looking up exhibitors. After the fair closes the ITB Mobile Guide provides users with information on the quickest way to the city centre and tips on Berlin nightlife. Also included are restaurants, bars and information on tourist attractions. This clever pocket-sized trade fair companion can be easily downloaded onto many standard mobiles and smartphones, for example at www.itb-berlin.de/mobil via an internet landline, at itb-berlin.mobi via a mobile phone / smartphone browser, by texting (only one-time, low-cost charges for a text message and/or download), or via a Bluetooth station at the TOURIAS Mobile Stand in Hall 7.1c/Stand 129) in the new Mobile Travel Services section.
Once again, this year’s ITB Mobile Guide has been developed by leading tourism content providers TOURIAS Mobile and GIATA. TOURIAS tips&deals, a product marketed by both companies, offers hotels, tour operators and travel portals comprehensive solutions for mobiles and smartphones. The TOURIAS tips&deals HotelGuide lets hotels advertise their services by providing extensive hotel information in up to 11 languages, a complete travel guide, as well as numerous practical features such as maps and weather information. Christoph Schotter, Managing Director of Tourias Mobile GmbH: “Applications are now a big trend in the tourism industry as well. They offer destinations, tour operators and hotels altogether new opportunities for marketing and winning customers.“