Sabre Travel Network has signed a multi-year agreement with Seaborne Airlines to market its fares, schedules and inventory to Sabre-connected travel agents. The full-content deal with Sabre is part of Seaborne Airlines’ growth strategy that includes selling through the agency channel, and leveraging on the Sabre GDS for a global customer reach.
“We are very pleased to have Seaborne Airlines as a new participant airline in the largest travel marketplace, the Sabre GDS, and to support their distribution strategy with innovative technology used by more than 350,000 travel agents worldwide,” said Walt Baez , Regional Director for Sabre in The Caribbean. “This agreement is yet another proof of Sabre’s increasing content from regional carriers for our travel agency customers.”
With this agreement Sabre will also support Seaborne Airlines’ growth through increased GDS media marketing by building awareness through promotions and campaigns via the Sabre Red Workspace used in travel agencies.
Sabre Travel Network connects 350,000 travel agents to more than 400 airlines, 100,000 hotels, 25 car rental brands, 50 rail providers, 14 cruise lines and other global travel suppliers. More than $100 billion of travel is purchased through this channel annually.