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Rio 2016™ appoints executive producers for live ceremonies

Rio 2016™ appoints executive producers for live ceremonies

The Rio 2016™ Organising Committee for the Olympic and Paralympic Games has appointed the consortium Cerimonias Cariocas 2016 as the executive production company for live ceremonies and major events at the Rio 2016™ Games. The consortium is formed by the Italian event, advertising and TV holding Film Master Group and Brazilian large event producers SRCOM.

The decision was the result of a comprehensive international selection process of more than five months undertaken by the Organising Committee. The creative aspects were excluded from this process and will be the object of a future selection phase, restricted to Brazilian talent.

With operating centers in Milan, Rome, Madrid and Dubai and international partnerships fostered over more than 30 years of experience, the holding Film Master Group was responsible for the Opening and Closing Ceremonies of the Turin 2006 Winter Olympic and Paralympic Games. It is seen as one of the world’s leading experts in the staging of top level performances and ceremonies, having produced large scale, high profile events in Europe, the Middle East and Africa.

The Rio 2016™ Organising Committee president, Carlos Arthur Nuzman, said: “This appointment brings together the Brazilian talent in event production and the international experience in the organisation of Olympic Games ceremonies. The synergy demonstrated by the two companies that form the consortium guarantees a perfect understanding of the essence of the Rio 2016™ Games and a legacy to the local marketplace as this partnership will ensure a knowledge transfer to all Brazilian professionals involved.”

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