PATA: Tourism behavior of the ‘RICHI’ inbound markets to Thailand

5th Jul 2011
PATA: Tourism behavior of the ‘RICHI’ inbound markets to Thailand

Find out about the unique characteristics and expectations of tourists from the strong new growth markets of Russia, India, China and Indonesia – the ‘RICHI’ countries.

During the “Mapping The Future” conference on May 19 that the PATA Thailand Chapter and partners organized with the TAT, attendees said that they needed more information on the behavioral aspects of some of the “newer” markets that have huge importance for the present and future of the tourism industry in Thailand.

The PATA Thailand Chapter has therefore organized a new seminar on Tuesday, July 12, 2011 on tourism behavior of the ‘RICHI’ markets—Russia, India, China and Indonesia. We are privileged to announce that Dr. Philip Pearce of the James Cook University in Australia will be our keynote speaker.

Additionally the following four speakers will highlight the specifics of the tourism behavior in the four ‘RICHI’ countries:

Russia : Mr Andrey Snetkov, Contract & Marketing Director, TEZ Tour


India : Mr Ravi Bhatia, Director Indian Host

China : Dr Adith Chairattananon, CEO, Golden Live Travel.

Indonesia : TBA

Date: July 12, 2011

Time: 9:00 am to 2:00 pm

Who should attend? 

*  Owners & General managers, looking for new business opportunities
*  Marketing & Sales Managers, looking for new markets and prospects
*  Operational Executives, who want to understand the needs of those guests better


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