With the successful opening of its first four German hotels in Berlin, Frankfurt, Hamburg and Dresden, NH Hotel Group has officially launched its upper-upscale brand NH Collection in Germany.
In line with its strategic five-year business plan, the Company is strongly committed to its most exclusive brand, further strengthening segmentation of its portfolio under the new brand architecture, with the aim of increasing guest satisfaction.
NH Collection, aims to exceed expectations of guests who are looking for ‘that little bit extra’ from their trips, whether for business or pleasure.
Targeted at consumers who demand excellent service but, above all, a genuinely exclusive and memorable experience at strategic urban locations in core international destinations.
NH Collection creates extraordinary experiences that blend thoughtful attention to detail, outstanding services, innovative products, state-of-the-art technology and genuine local gastronomy, which will culminate into an unmatched stay.
The launch of NH Collection in Germany is an important milestone in NH Hotel Group’s expansion plans.
“This launch brings us one step closer to our vision which is that one day, whenever anyone contemplates a trip to a city for an overnight stay or meeting, for business or pleasure, they will always ask themselves if there is an NH hotel at their destination,” stated Federico González Tejera, chief executive, NH Hotel Group.
The company will operate 68 NH Collection hotels worldwide by the end of 2016.
Technological highlights are an essential part of the NH Collection experience.
NH Collection Berlin Friedrichstrasse and NH Collection Frankfurt City, for example, both showcase large-scale LED displays in their public areas, which use atmospheric video effects to create a unique ambience.
In addition, innovative solutions like the 3D holographic projection technology are available for meetings and events not only at NH Collection but also at nhow hotels, the company’s cosmopolitan design hotel brand.
At least one further NH Collection hotel is scheduled to open in Germany this year.
On June 1st, NH Collection Köln Mediapark will be inaugurated after having undergone major refurbishment.