Royal Brunei Airlines has announced the appointment of Adiel Mambara as its new UK country manager.

Promoted from UK sales and marketing manager, Mambara will be tasked with growing RB’s business class customer base and increasing market share to RB’s key destinations.

In his ten years at RB, Mambara has been instrumental in building RB’s strategic partnerships and increasing the number of business passengers flying with RB, particularly among SMEs.

He will continue to grow the business in these areas, as well as focus on bringing new initiatives to market, including an innovative new product designed specifically for SMEs.

Mambara commented: “I’m very pleased to be able to take on the role of UK country manager for Royal Brunei Airlines.

“We continue to enjoy great support and commitment from our UK trade partners and, as we enter 2017, we will be targeting niche market segments through unique projects to grow this further.

“All of these projects will put passenger comfort and warm Bruneian hospitality at their heart, reinforcing the values for which we have become known.”