Malaysia will be hosting the 2012 PATA Annual Conference from April 19th-22nd, making it the fourth time in forty years the nation has hosted the event.

Organised by the Pacific Asia Travel Association at The Royale Chulan Kuala Lumpur, the conference will be themed ‘Building the Business Beyond Profits’.

Some of Asia Pacific’s conscientious entrepreneurs and industry practitioners will share their successful managerial and entrepreneurship business models and principles with international and local delegates.

The conference will be the best platform for delegates comprising of travel-related industry players, government and media leaders and officials to experience and acquire new tourism insights from prominent international speakers.

Some 600 international PATA members and 120 foreign and local media are expected to attend the event which comprises the annual general meeting.

There is also opportunity for them to visit various attractions in the country either before or after the conference.

“We are excited to host the PATA Annual Conference again which actually coincides with Tourism Malaysia’s 40th anniversary as catalyst to the industry.

“This will be a great platform to showcase Malaysia as a premier tourist destination and to promote our new products and facilities to the world,” Tourism Malaysia acting director general YBhg. Dato’ Azizan Noordin said.