Organised by PATA, and hosted by Tourism Malaysia, the 2012 PATA Annual Conference will address the theme “Building the Business Beyond Profits.”  The conference will feature some of Asia’s more conscientious entrepreneurs sharing their successful social entrepreneurship business models and principles.  As quoted by the Co-founder of MYC4 “… Business must be for profit but profit must also be for purpose “.  We hope to achieve at this conference is to deliver a tangible business focused forum with strong advocacy on corporate social responsibility to support our sustainable mission.