Hong Kong Airlines has partnered with Michelin star chef, Jason Atherton, to create an in-flight dining concept for customers on board its new flagship all Club Class service from London Gatwick to Hong Kong.

In preparation for the inaugural flight on 08 March, Atherton will create a signature menu for customers in Club Classic and Club Premier cabins in both directions between London and Hong Kong.  On board cuisine will reflect the best culinary traditions of China, Europe and beyond, complemented by an expertly chosen wine list and a selection of fine Chinese teas. 

“The opportunity to work with a dynamic airline brand for an exciting new launch in this way is incredible. I’m looking forward to showcasing my concept for Hong Kong Airlines to give customers a truly memorable experience,” said Jason Atherton.

“After taking delivery of our first specially configured aircraft for the new route, our plans are on schedule for a successful launch. With Jason’s wealth of experience as one of the UK’s great chefs, we can set apart our dining experience helping to create an exciting culinary experience in the air,” said Gerard Clarke, General ManagerUK.

Atherton was the first British chef to complete a stage at Spain’s famous el Bulli restaurant and went on to work under Pierre Koffmann, Nico Ladenis, Marco Pierre White, and Gordon Ramsay, before opening his flagship restaurant, Pollen Street Social in London. The restaurant was awarded its first Michelin star last year, just six months after opening, and has recently been voted as The BMW Square Meal Restaurant of the Year. 

Hong Kong Airlines will launch a daily non-stop service between London and Hong Kong on 08 March 2012. Three brand new Airbus A330-200s featuring a unique all Club Class seating configuration willoperate on the route. Each of these ultra-modern aircraft will showcase two premium cabins: ‘Club Premier’ and ‘Club Classic’.