Hilton Worldwide has announced the expansion of Hilton Huanying (huān yίng) – a program that offers Chinese travellers a customised hospitality experience during their stay – to more than 110 Hilton Worldwide properties globally.
As Chinese citizens make up the world’s largest outbound travel market and are continually evolving in their needs, Hilton has updated the Huanying program amenities and service standards.
These offerings meet the needs of the modern day Chinese traveller, while maintaining the comforts that harken back to home.
With this expansion, Hilton Huanying – deriving its name from the Chinese word for ‘welcome’ – will now greet guests at participating hotels under brands including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and DoubleTree by Hilton in more than 30 countries and 65 cities popular among Chinese travellers, including Tokyo, Seoul, London, Paris, New York and San Francisco.
“Huanying is an essential part of the Hilton hospitality promise, welcoming Chinese travellers with a level of service and personalisation we know they expect and enjoy,” said Rob Palleschi, global head, full service brands, Hilton Worldwide.
“Since being introduced in 2011 at 51 properties in 13 countries, Huanying has empowered more than a million Chinese travellers to explore new destinations with the comforts of home.
“We are very proud of this program, and the benefits are clear. Chinese travellers who stay at Huanying properties express a greater overall satisfaction in their hospitality experience.”
Chinese outbound travel is expected to grow at an unprecedented pace, with the number of outbound Chinese travellers expected to double from 100 million to 200 million by 20202, and Hilton is responding by enhancing its Huanying program.
Through its extensive field research, Hilton has discovered that Chinese guests who stay at participating properties expressed a substantial increase in customer satisfaction in areas including service, accommodations, property loyalty and overall experience.
In fact, a third party survey found that Hilton is the preferred hotel brand amongst Chinese travellers.
In order to continue to best serve the needs of the evolving Chinese traveller, Huanying program offerings have been expanded to include additional locations, expanded traditional breakfast options and a 24-hour interpretation service that Mandarin-speaking guests may access during their travels.
These offerings were added while maintaining Huanying’s focus on three signature hospitality touch points: the arrival experience, guest room amenities and the breakfast experience.