Having recently teamed up on Hard Rock Hotel & Casino Punta Cana, Hard Rock International has announced a further agreement with Palace Resorts for three more inclusive properties in the country.

Hotels in Cancun, Puerto Vallarta and Riviera Maya will now all become “ultimate all-inclusive” Hard Rock Hotels.

The transformation process will begin in the coming months, with the first Hard Rock-re-branded hotel in Cancun scheduled to launch in early 2012, Puerto Vallarta in spring 2012, followed by a fall 2012 first-phase debut of Hard Rock Hotel Riviera Maya.

Each hotel will remain fully operational as an existing Palace Resorts property during the conversion process.

“Cancun, Puerto Vallarta and Riviera Maya are perennially popular Mexican holiday spots and a natural draw for Hard Rock patrons,” Hard Rock executive vice president, Michael Shindler.

“We are pleased to extend our relationship with Palace Resorts in light of their track record of creating some of the best resorts in Mexico and the Dominican Republic over the last 25 plus years.

“Our growing presence in Latin America, sparked by the upcoming Hard Rock Panama Megapolis, reflects the brand’s broader international growth strategy as evidenced across regions such as Europe and the Middle East.”

Each Hard Rock Mexico location is a beachfront property that, upon its re-flagging, will feature unmatched, all-inclusive luxury accommodations including in-room double Jacuzzis, fine dining, top-shelf drinks, 24-hour room service, live entertainment and more.

All three will offer Hard Rock’s signature Rock Star Suites and will showcase an extensive collection of authentic memorabilia from international and local music artists, while incorporating diverse music genres throughout.

Additionally, in keeping with the Hard Rock tradition, each property will host an ongoing schedule of live concerts, celebrity-driven soirees and other exciting on-site events.

“Palace Resorts is honored to collaborate with Hard Rock International in further aligning two first-class hospitality brands,” said Roberto Chapur, president of Palace Resorts.

“The opportunity to facilitate the entry of the iconic Hard Rock Hotel brand into Mexico, and to offer the Palace Resorts promise of an unmatched, all-inclusive resort experience, is very exciting.

“We look forward to the continuation of this great relationship.”

Hard Rock Hotels

Hard Rock Cancun will offer 601 guestrooms, all featuring private balconies and water views, five restaurants (among them, a new Brazilian steakhouse), five bars and lounges, a spa with outdoor palapa-style massage areas, an expansive poolscape, and meeting facilities including a 16,408-sq.-ft. convention centre.

Hard Rock Puerto Vallarta, located on the beautiful beaches of Bahia de Banderas, near Puerto Vallarta in the heart of Riviera Nayrit, boasts 348 guestrooms, four restaurants, four bars, a new Moon Lounge, spa, two swimming pools, and 6,300 square feet of meeting facilities.

Hard Rock Riviera Maya will combine two adjacent Palace Resorts properties, Aventura Cove Palace and Aventura Spa Palace. The former will offer 489 guestrooms, three restaurants including a new dinner theatre venue, four bars, multiple pools, water activities, and other family-friendly amenities including a unique teen club with gaming cabanas.

The latter, to be marketed to adults, will provide 777 guestrooms, four restaurants, four bars, numerous pools including a grotto pool that will become a night-time club experience, and one of the top-rated spas in Riviera Maya featuring an extensive menu of services.