The Global Business Travel Association, the voice of the global business travel industry, launched a new recognition program: GBTA Spotlight on Transformation. This new program will focus on the future thought leaders of business travel management and will highlight successful innovations that allow the travel manager and the corporate traveler to elevate the business of travel.
GBTA Spotlight on Transformation is sponsored by Concur. The announcement was made by Michael W. McCormick , GBTA executive director and COO, and Robson Grieve , Concur executive vice president of Worldwide Marketing last night at the GBTA Foundation’s 16th Annual Gala Dinner held in New York City.
“We are excited to be partnering with Concur on the launch of the GBTA Spotlight on Transformation recognition program to highlight the most talented, creative, and innovative people in our industry,” said Michael W. McCormick , GBTA executive director and COO. “Their work, in conjunction with cutting-edge technology, has made business travel far more efficient. GBTA will shine the spotlight on these transforming companies, allowing the business travel community to visualize what it truly takes to thrive in today’s rapidly changing business environment.”
“We are excited to be investing in creating an ongoing dialog about the best new ideas from GBTA members around the globe,” said Robson Grieve , Concur executive vice president of Worldwide Marketing. “Through the Spotlight on Transformation, their voices, expertise and ideas help to keep travelers on the road, grow business and maintain critical relationships. This new program is a great way to make public the incredible innovations that are taking place behind the scenes in the business travel industry and activities that benefit the entire business travel profession.”
Throughout the year, the GBTA Spotlight on Transformation stories will appear in a webinar series and will be highlighted with a Spotlight column issued several times in the Global Business Travel magazine. The program and the stories will be showcased prominently at the GBTA Convention in San Diego, the Australia/New Zealand conference in Melbourne and the European conference in Prague. More information on the GBTA Spotlight on Transformation recognition program will be made available on our website at gbta.org.