Emirates has launched ‘ice TV Live’ as part of its on-going efforts to provide the latest in on-board entertainment.

ice TV Live currently offers passengers four TV channels to select from: BBC World News in English, BBC Arabic, Euronews and, for sports fans, Sport24 - a channel dedicated to major sports events around the world.

February’s Sport24 highlights include English Premier League and Bundesliga football matches. Coverage of more events is expected to be announced soon, but 2013 will feature coverage of the Australian Open, Wimbledon, US Open Tennis, ATP Tour Masters 1000 Series, ATP World Tour Finals, US Open Golf, and the British and Irish Lions Tour.

ice TV Live will also include coverage of Formula 1; ensuring sports fans on Emirates miss none of the action.

“Installing the type of satellite communication that allows live TV on an aircraft is no easy feat,” explained Adel Al Redha, Emirates executive vice-president of engineering and operations.

“Emirates continues to enhance the features of its in-flight entertainment system with its partner Panasonic.”

The ice TV Live channels will also complement the full range of Emirates entertainment and communications options.

Emirates was one of the first airlines to introduce usage of GSM telephones on its aircraft and expanded this to the use of Wi-Fi and now live TV channels.