Cruise Jamaica celebrates the opening of their first new port in 20 years, with a new look modern vibrant brochure, advertising campaign and website.
Known for the catchy “Three Ports, Hundreds of Destinations” advertising slogan, the new campaign welcomes a fourth port, while still promoting the hundreds of exciting adventures that await.
According to William Tatham, Vice President, Cruise Shipping and Marina Operations, The Port Authority of Jamaica, with all the new developments and changes taking place in Jamaica, it was essential that a new advertising campaign be launched to reinforce the island’s developments. “This is our new look re-imagined, capitalizing on everything new we are bringing to cruise passengers,” he says.
Packed with stunning new imagery, the new brochure merges the new modern attractions Jamaica now offers, with the traditional, unforgettable experiences. “We wanted to overhaul the whole look of the brochure,” Tatham says, “and take advantage and highlight the wide range of activities and attractions that Jamaica now has to offer.” There is also an extended piece on Jamaica’s newest port, Falmouth; what it promises to offer as well as the town’s rich history.
Hand-in-hand with the new-look brochure, is Cruise Jamaica’s Itinerary Planning Map. For almost eight years, this map has been a favourite amongst cruise industry professionals and planners. Combining all the tools a planner will need—nautically correct map, mileage grid, list of airlifts into the island, ports of call complete with all technical details—it is a one-stop shop for those planners looking at Jamaica. “It’s all about convenience,” Tatham adds, “Uniting all the information in one easily accessible place enables the decision-makers to make quick, well-informed decisions.”
The map and the brochure will be available online at the updated website, www.cruisejamaica.com, which offers a range of exciting and convenient new features. They will also be available at the Cruise Jamaica booth at Cruise Shipping Miami, the international conference and exhibition, March 15 to 18, 2010, in Miami, Florida.