Complex digital cameras mean magic moments missed almost half of brits miss great holiday photos

27th Jul 2010
Complex digital cameras mean magic moments missed almost half of brits miss great holiday photos

  *  44% of us have missed or ruined a great photo because we couldn’t work our camera properly
  * 22% of us have lost or damaged our gadgets on holiday, costing us £209 each
  * We spend an average of £154 when buying digital cameras

Fiddly buttons and complex settings on digital cameras are causing holidaying Brits to miss great photo moments as 44% report failing to operate their cameras in time to capture them, new research from authentic customer review site has revealed.

Despite spending an average of £154 on a new digital camera, enough to buy a highly rated piece of kit, consumers aren’t getting to grips with their cameras in time to capture those ‘Kodak moments’. commissioned the research as it prepared its run down of camera best buys for the summer holidays by scouring their one million authentic customer reviews, each of which are written by a customer who has actually bought and used the product.

The team has decided to add waterproof cameras to its best buy lists, not only for those who will be enjoying some snorkelling on holiday, but also for the one in 20 people who have dropped their gadgets in the pool, or worse, the toilet, while on holiday.  More than one in five people (22%) have lost or damaged tech on holiday, with ten percent of those pointing the finger at careless kids and more than a fifth losing or damaging gadgets while on a night out. These mishaps on average cost Brits £209 each.

ADVERTISEMENT Founder Richard Anson said: “Digital cameras not only have to be easy to use but also able to withstand everything we throw at them on holiday, whether it’s an adventure vacation or a family friendly getaway.  We have chosen the top cameras based on the reviews of the people who have actually bought and used them, looking at their ease of use and suitability for the job they’re given.”


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