British Airways celebrates Park Live success

14th Aug 2012
British Airways celebrates Park Live success

Even more people than usual have experienced a British Airways welcome this summer as the airline greeted some 400,000 guests to Park Live presented by British Airways at the Olympic Park.

The area was the only place at the Olympic Park where spectators could watch the action on giant screens and see the athletes interviewed on the stage.

The busiest day at Park Live was August 4th, known as Super Saturday, when Team GB won six Gold medals.

At its peak 13,000 sports fans were glued to the screen.

The 650 British Airways lawn hosts, who volunteered to look after visitors come rain or shine, came from across the airline and included cabin crew, pilots, engineers and airport staff.

They certainly had their work cut out and over the 16 days Park Live was open they gave away 60,000 Union Flag ground sheets, 81,000 stickers and the same number of transfers (both of which proved very popular with children and adults alike).

The crowds also went through 61,600 hand-wipes and slip, slop, slapped their way through 660 large bottles of sun cream.

The biggest cheers at Park Live, measured by the airline’s ‘cheerometer’ came when Mo Farah, Chris Hoy and Jess Ennis won their Gold medals.

Abigail Comber, British Airways’ head of brands and marketing, said:  “Park Live presented by British Airways was a great way to focus our sponsorship at the very heart of where the Games were happening. Visitors to Park Live absolutely loved the opportunity to watch the big screen – the first one ever at an Olympic Games – and share the experience with other fans.”


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London 2012 Olympics London 2012 Olympics
Event starts: Friday, 27th July 2012

The 2012 Summer Olympic Games kicked off in London, United Kingdom on 27 July and close on 12 August 2012. London became the first city to officially host the modern Olympic Games three times, having previously done so in 1908 and in 1948.

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