flybmi has unveiled its newly redesigned website, offering a more customer friendly platform, which is optimised for mobile usage and visually rich layout. 

The new site is designed to appeal to both the business and leisure markets, with improved functionality, refined navigation and a fresh look and feel.

The airline is also rebranding to become ‘flybmi’, in-keeping with its existing web address, flybmi.com.

The simplification of the brand and logo to flybmi retains investment in the current name and visual identity, which still references the rich history of the legacy bmi brand while appealing to a broader European audience reflecting the refreshed vision for the company.

At the heart of the website is a completely new booking engine developed by 2e Systems, one of the leading travel e-commerce solutions providers, based in Germany.

The booking engine enables customers to move through the booking flow, comparing the pricing across flight times and dates, offering the full suite of flybmi’s range of retail products and also provides customers the ability to pay for their travel with various payment forms and currencies, irrespective of their point of origin.

The fresh new design of flybmi.com continues to cater to the business traveller whilst also enhancing the airline’s appeal to the rapidly increasing leisure market, who are drawn by the traditional full-service benefits of travelling with flybmi which include, complimentary in-flight drinks and snacks, no middle seats and 23 kilogrammes of hold luggage, inclusive on all fares. 

As the airline drives to increase its leisure share of the market, it has created a site with both customer groups in mind. 

Clear and bright imagery, with a greater family and destination focus is key to positioning flybmi as an airline that delivers a service for travellers across the board.

Commenting on the re-design, flybmi director of marketing and customer, Antony Price, said: “We have worked very hard to create an easy to use website working equally well on all user interfaces that appeals to both our corporate and leisure customers. 

“We believe the new site does exactly that.

“The clean, sharp design makes it easy for time pressed business travellers to navigate and book flights and find important content, whilst the redesigned destination reviews are there to inform and inspire those looking for a holiday or mini break within Europe. 

“We’re also delighted that both the website and official title of the airline will now be consistently referred to as flybmi.

“It will refresh and enhance the brand.”