Blossom Japan: Positive signs for Japan’s recovery

10th Aug 2011

As we move into the second half of 2011, it is clear that Japan is shouting out to the world that the vast majority of the country is safe to travel to.

Inbound to Japan, the Pacific Asia Travel Association (PATA) reports that the International arrivals to Japan have picked up slightly in June 2011, welcoming 433,100 foreign arrivals. This represents a decline of -36% over June 2010 but one which is better than the -50% decline in May and the -62% decline in April 2011.

Outbound from Japan, the Japan National Tourism Organization (JNTO) estimates that outbound travel from Japan has dropped by around 3.6% over the last five months. However, a number of destinations in the Asia Pacific region are defying the odds and actually boosting their market share of Japanese arrivals.

The market is now flooded with various comeback initiatives for the Japanese tourism industry. One of Blossom Japan’s exhibitors, The Real Japan, launched the unique “100 + 1 days Travel Volunteer” project. The winner of the contest will visit all 47 Japanese prefectures, between September 15 and December 24 and share his or her impressions through a blog. The sponsors of the initiative will cover all travel and accommodation expenses during the trip, including international airfares.

“Through various marketing and promotional activities that The Real Japan have been undertaking all over the world, they are really trying to get the message across that they want us back. They have put together some excellent footage that shows us the rebuilding of a nation”, says Jay Martens CEO of Lucioles.


“Back to normal is our take on Japan… we have families AND corporate travellers heading to the land of the rising sun”, says Michael Holtz, President of SmartFlyer New York.

With just over 6 months until Blossom Japan makes its second debut in Japan, Lucioles is pleased to announce that its International Buyer Programme has now closed with over 40 companies on a waitlist. Furthermore 70% of the Japanese Buyers have also been contracted with a number of companies currently being qualified for approval.

Lucioles has also appointed two new Sales Agents to its extended team with Neil Pollett representing Blossom Japan across Australian and New Zealand. Neil brings with him over 20 years of international marketing experience across a range of industries and markets.

Blazon Communications will represent Blossom Japan across the entire MENA region.

“Some of the world’s finest hotels and travel services are available in the Middle East and therefore it is vital that this part of the world has a strong representation at Blossom Japan. We are confident that, with our strong network of contacts in the travel and hospitality sectors, we will bring a high-profile, high-end portfolio of products to Kyoto in 2012”, said Sarah Campbell, Director of Public Relations, Blazon Communications.

Blossom Japan 2012 will be held in Kyoto, 13-16 February 2012, it will commence with a full day conference followed by a three-day exhibition at ICC Kyoto.

The exhibition will be facilitated by pre-scheduled meetings ensuring that all attendees are conducting serious business by day, and will be supplemented by a series of networking events by night for all Buyers, Exhibitors and Media attending.

Blossom Japan is a dedicated invitation only event that brings Buyers from 39 different countries all of whom are looking for exciting new products to present to their clients. By creating a platform for all the key luxury brands to meet, Blossom Japan provides a new dynamism for the whole luxury travel industry internationally and in Japan.


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Blossom Japan 2012 Blossom Japan 2012
Event starts: Monday, 13th February 2012

The City of Kyoto welcomes Blossom Japan 2012, from the 13-16 February, allowing all participants to discover what is highly regarded as the “real Japan” experience.

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