As the social Web evolves, so too do the dynamics between consumers and marketers. Organic conversation now intermingles and coexists with brand messages. To what extent has social networking given way to social media? Norm Rose, PhoCusWright’s senior technology and corporate market analyst, unearths and explores the power of the social graph to influence consumers interacting with your brand in the video below:

PhoCusWright’s Social Media in Travel series explores the dynamic relationship between social media and online travel. The series helps travel companies develop a sound strategy for maximizing the powerful potential of the social Web.