Broadband Penetration Drives Online Travel Market in China

8th Dec 2009
Broadband Penetration Drives Online Travel Market in China

The large number of broadband Internet users in China, combined with an exponential increase in mobile subscribers, is paving the way for travel-related companies to introduce rich media and mobile applications. According to PhoCusWright’s Emerging Online Travel Marketplace in China, an impressive 84% of China’s 300 million Internet users now have broadband access.

PhoCusWright research found that as the Chinese population has become increasingly well-connected to the Internet, they exhibit a clear preference for online media content. Among other things, this shift suggests considerable opportunities for applications in the travel search, shop and buy process. PhoCusWright’s Emerging Online Travel Marketplace in China explores the unique characteristics of Chinese travelers, and looks specifically at how the emergence of rich media, user-generated content and social networking are impacting their travel planning behavior.

According to Ram Badrinathan, PhoCusWright’s general manager, Asia Pacific, “China has emerged as the largest broadband user market in the world. At the same time, there are more than 650 million mobile users in the country. Together, these two facts point to a tremendous opportunity for companies in the online travel space to create and deliver practical and dynamic tools and services to China’s increasingly sophisticated travelers.”

PhoCusWright’s Emerging Online Travel Marketplace in China is based on a comprehensive, six-month study of the Chinese travel marketplace. The report is a detailed examination of the Chinese travel industry, with an emphasis on trends and opportunities in the online space. It provides complete market sizing and analysis of the online travel market, and assesses the behavioral patterns of the Chinese leisure traveler. It clears the mysteries of this complex and regionally diverse market, paving the way for innovative companies to take advantage of the vast Chinese travel opportunity.

Learn more about the Chinese and Asian online travel opportunity—order today:



  • PhoCusWright’s Emerging Online Travel Marketplace in China—US$995
  • PhoCusWright’s Asia Pacific Online Travel Overview Third Edition—$950
  • Both reports are available to Global and European Edition seatholders at



    Recommended for you

    Follow Breaking Travel News

    Travel Events Calendar

    Media Partnerships

    Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
    ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
    Serviced Apartment SummitWorld Travel MarketIMEX
    AHICWTTCRoutes Online
    UBM Aviation