Breaking Travel News interview: Uwe Schramm, general manager, A-ROSA Kitzbühel

Breaking Travel News interview: Uwe Schramm, general manager, A-ROSA Kitzbühel

A-ROSA Kitzbühel has been selected to host the inaugural World Ski Awards later this year.

Here Breaking Travel News sits down with general manager Uwe Schramm to discuss just what it is that makes this resort so special.

Breaking Travel News: First off, can you perhaps tell our readers what is on offer at A-ROSA Kitzbühel?

Uwe Schramm: Our A-ROSA resort – built in the style of a Tyrolean castle – sits on the slopes of the majestic Alpine mountains on the sunny side of the Kitzbühel valley.

Incorporated into Austria’s most venerable golf club, the resort offers spectacular views of the world’s most famous ski racing slope, the Streif at the Hahnenkamm Mountain.

The heart of the resort is the 3,000sqm SPA area, called SPA-ROSA. It turns new pioneering concepts into reality with innovative wellness tourism. Guests are offered an extensive spa menu combining the very best rituals from around the world.

The three resort restaurants stand for a reinterpretation of Alpine cuisine.

With our fine dining options we invite our guests to a discovery trip through culinary indulgence.

In addition to the main restaurant Streif, A-ROSA Kitzbühel has two a la carte restaurants: the innovative gourmet restaurant Heimatliebe and the restaurant Monti e Mare, which offers Tyrolean and Mediterranean dishes.

The culinary highlight is the award-winning restaurant Heimatliebe with head chef Andreas Senn. Gault Millau 2012, one of the most famous gourmet guides, distinguished the restaurant Heimatliebe with 17 points.

What has to be mentioned beside the outstanding events such as Hahnenkamm race, Polo on Snow and the ATP Tennis Tournament, is the unique holiday experience our guests have at our resort.

All year round we offer our guests exclusive eureka moments by offering several programs and special events in our resort.

Weather it is a culinary evening with our head chef Andreas Senn or other famous guest chefs, a private golf experience or an exclusive outing in to the stunning mountain scenery of the Kitzbühel Alps, we always create special treasured moments only our guests can experience.

BTN: A-ROSA recently underwent a re-branding exercise. Can you bring us up to date with the latest developments?

US: With our new advertising campaign, A-ROSA Resorts & Hideaways focuses on the values and the featured contents of the brand, and replicate the earlier success of the logo with the red rose.

The pictured themes and the slogan “Coated with Hospitality” communicate the warmth and professionalism many guests and employees appreciate so much.

The realisation of values and the applied A-ROSA culture makes our features - such as the luxury spa, award winning culinary concepts and unique destinations with a high leisure focus - come alive and makes A-ROSA a one of a kind resort concept.

BTN: A-ROSA Kitzbühel will host the World Ski Awards later this year; can you tell us a little about this event? How will it boost the brand?

US: We are very proud to host the World Ski Awards 2013. It is a great chance to share our services with important players from different ski destinations worldwide.

Kitzbühel as “sports city of the alps” is an incredible resort to experience a charismatic mix of endearing tradition and a glamorous cosmopolitan atmosphere.

The great ski history which reaches back to 1892, the Hahnenkamm race and being one of the leading ski resorts in the Alps makes Kitzbühel a perfect place to launch the World Ski Awards.

The historic medieval town is synonymous with ski tourism and is one of the world’s most popular winter sports destinations. The Kitzbühel skiing region was shortly awarded in the highest classification of ‘Skiresort.de’ and therefore fulfils all requirements for a state of the art ski destination.

BTN:  How do you differentiate the property from competitors in the region?

US: Our consistently good guest comments concerning our hospitality show we again and again satisfy our guests with a variety of offers and experiences. Weather it is our culinary concept, the spa, or our golf and sports offering, A-ROSA resort is the ideal place for a luxurious wellness holiday at any time of the year.

A-ROSA is a stylish meeting place in the Alps for discerning visitors from all around the world.

The characteristic architecture, which includes a mix between modern and Tyrolean Style interiors, fits perfectly into the surrounding mountain scenery and is located on the sunny side of Kitzbühel.

And, not to forget, our staff at A-ROSA treat all our guests with friendliness and warmth, making the property come to life and turning it into an extra ordinary retreat.

BTN: What do you think is your most important attribute when managing the team at A-ROSA Kitzbühel?

US: I am an absolute team leader and probably one of a kind.

To give my employees a lot of responsibility and by that creating a high sense of responsibility and professionalism is essential for me.

The team always stands first and social attributes and soft skills such as friendliness, helpfulness, the way to talk with a guest - just to name a few - are in focus. I am happy to work with such a competent and reliable team like mine at A-ROSA Kitzbühel. 

More Information

For more information on A-ROSA head over to the official website.