Visit Monaco has welcomed the launch of the principality’s new Green is the New Glam campaign as it seeks to become a destination that is as environmentally conscious as it is glamorous.

Home to the hugely successful Monaco e-Rallye, the eco-responsible Grimaldi Forum & Cultural Centre, and the marine conservation Monaco Blue Initiative attended annually by experts in ocean management and conservation from the UN, UNESCO, European Commission and more, Monaco has long made bridging the gap between luxury and sustainability a priority.

The campaign aims to build on this commitment and bring it to the forefront of the principalities agenda. 

Several targets have been put in place in order to achieve this, including the ultimate goals of cutting greenhouse gas emissions before 2030 by half compared with 1990 levels and of achieving total carbon neutrality by 2050.

The government of Monaco has unveiled a number of measures to ensure that the principality meets the targets for sustainability.

This includes the setting up of a Mission for Energy Transition, which manages a fund to support green initiatives, with grants to help local businesses make the transition to renewable energy sources.

At the heart of the campaign are initiatives relating to Monaco’s tourism industry.

Comprising €5.9 billion – over 6.2 per cent – of the principality’s GDP, the sector draws in over 355,000 visitors per year, meaning that changes made by key industry partners will be instrumental in protecting the local environment and safeguarding the future of the planet.

One example is the government-funded ‘Smart+’ programme, which has seen hoteliers gifted a Smart Box allowing them to easily monitor their electricity consumption along with an action plan to help them make considerable energy savings.

Since the recent installation of the Smart Box at the Monte-Carlo Bay, the hotel adapted over 800 light fittings enabling it to save one month’s worth of electricity per year.