After partnering back in May for a campaign asking the world to be patient, responsible and “travel tomorrow”, the World Tourism Organisation and CNN International
Commercial have teamed up again to celebrate the transformative power being unleased as the restart of tourism gets underway.
Centred around a 45-second film launched today and broadcast exclusively on CNN International until January, this message will reach millions of households.
The campaign affirms UNWTO as the unifying voice behind the global restart of tourism while harnessing the influence and prestige of the CNN brand to reach global audiences at scale.
Take a look above.