Celebrity Cruises has launched a multi-million-dollar global advertising campaign enticing all consumers to reawaken their wanderlust and reconnect with the people and the world around them.
It seeks to tap into the transformative wonders of experiencing the world from the perspective of a Celebrity ship.
The campaign film blends new luxury experiences with places and people at its heart, doubling down on a message of inclusivity.
The spot also reminds viewers that there are new safety considerations in today’s travel environment that Celebrity Cruises takes seriously.
Like many other travel brands, Celebrity Cruises ceased operating in March 2020 as the coronavirus pandemic took hold.
After nearly 16 months, the brand made its long-anticipated return to UK and Ireland shores this summer when its newly revolutionised ship, Celebrity Silhouette, set sail from Southampton, offering new luxury staycations to discerning British guests. The brand also became the first cruise line to sail with guests from North America on Celebrity Edge.
Celebrity Cruises president, Lisa Lutoff-Perlo, said: “It took enduring a pandemic where we were literally cut-off from each other and the world, to recognise how powerful and meaningful travel is in our lives.”
The campaign will be launched in the UK this month with digital out-of-home at iconic city centre locations such as London Westfield, Bluewater, Birmingham New Street and Manchester Arndale, before making its TV premiere on Channel 4 and Sky in October.