Wsde Sport Tourism Expo News
Brazil kicks off 2014 World Cup tourism campaign in Joburg
Brazil is highlighting its tourism attractions and its role as host of the 2014 FIFA World Cup with a ground-breaking exhibition in Johannesburg. “Casa Brazil – Sensational Brazil” is being held at Sandton Convention Centre alongside World Football House for the duration of World Cup in South Africa.
World Football House Preview: Group E/F/G/H
For the first time in its history, the FIFA World Cup will have a showcase arena for all 32 participating teams, offering a dynamic platform to showcase their national brand identity and to celebrate their respective cultural and commercial assets. In celebration, we here take a look at the teams in the bottom half of the draw.
Record revenues expected at FIFA 2010
Broadcasting and marketing revenues at this summer’s World Cup in South Africa are expected to generate a record £2.2 billion. This includes a record £690 million in sponsorship secured by the sport’s governing body Fifa – representing a 80 percent increase compared to the last World Cup in Germany.
World Football House Preview: Group A/B/C/D
For the first time in its history, the FIFA World Cup will have a showcase arena for all 32 participating teams, offering a dynamic platform to showcase their national brand identity and to celebrate their respective cultural and commercial assets. In celebration, we here take a look at the teams in the top half of the draw.
Top line-up announced for landmark sport tourism conference
A line-up of top sport tourism heavyweights has been unveiled for a ground-breaking conference that will take place in Johannesburg, South Africa during the FIFA World Cup.
Sports tourism: A booming sector
With the World Cup, Winter Olympics and Commonwealth Games, this year is set to be a record-breaker for sport tourism. Mike Starling gives the lowdown on the legacies created by hosting world-class sporting events.
BTN spotlight: Lindiwe Mahlangu-Kwele, CEO, Joburg Tourism Company
As the CEO of Johannesburg Tourism Company, Lindiwe Mahlangu-Kwele is providing the key link between sport and tourism at this summer’s FIFA 2010 World Cup. On the eve of the World Cup, what does has the City of Gold have planned as the hub of the world’s greatest football tournament?
Beckham delivers England’s World Cup bid
Nine candidates bidding to host the World Cup in 2018 or 2022 have begun delivering their proposals to Fifa. David Beckham presented England’s bid to Sepp Blatter, telling the Fifa president of the “passion and emotion” the nation would bring to the tournament and declaring “football runs through our veins”.
FIFA 2010 - more than just a game
With Fifa officials downgrading the numbers expected to travel to South Africa for the World Cup to less than half the original half million estimate, what implications does it have for the travel and tourism industry, and who will be the winners and losers?
In Search of Excellence in Sport Tourism
Sport tourism powers South Africa through global downturn. As anticipation reaches fever pitch ahead of the 2010 FIFA World Cup, the success of three mega sporting events hosted in South Africa over the past twelve months has given the country’s tourism sector a significant boost.
2010 - The Year of Sports Tourism
With a bumper calendar of mega sporting events, sport tourism is set to play a catalytic role in sparking the recovery of global tourism in 2010. Experts predict that the sector will post record profits and contribute an astonishing 14% to the travel and tourism economy.
Sport tourism takes centre stage
After a week that witnessed 50,000 senior travel industry professionals, ministers and press, gathering in London to celebrate 30 years of World Travel Market, sports tourism emerged as the clear front-runner to guide the industry out of economic downturn. As the industry now looks ahead to next year’s World Sport Destination Expo – the world’s first global sport tourism exhibition dedicated to the travel and tourism’s fastest growing sector – WTM acknowledged its role in manoeuvring sports tourism into the global spotlight.