Victoria Beckham is to act as an international ambassador for the GREAT Britain Campaign, helping to promote the best of Britain around the world it was announced today during New York Fashion Week.
“Fashion is a truly great British success story,” Beckham told a crowd at the event.
Her ready-to-wear collection is handmade in the UK and stocked in over 300 retail stores around the world.
As part of her role as a GREAT Ambassador, Beckham will be shooting a short film in support of GREAT and the campaign will feature one of her designs.
Beckham’s involvement with GREAT was revealed during an exclusive photo shoot for the launch of a GREAT-branded subway train at New York’s Grand Central Station.
As a GREAT Ambassador, Beckham will play a leading role in the “Fashion is GREAT” element of the campaign, in addition to highlighting the UK as the pre-eminent place in which to visit, study, and invest.
“British fashion is a hugely important global industry and our designers have the talent, creativity and skills to rival anywhere in the world,” said British prime minister David Cameron.
“Contributing over £20 billion to the British economy each year, our industry inspires.”
An esteemed group of fashion industry insiders also lent their support to the event, including Hamish Bowles, international editor-at-large of Vogue; Georgina Chapman and Keren Craig of Marchesa; Jourdan Dunn, British supermodel; Karen Elson, British supermodel and singer-songwriter; Tamara Mellon OBE; David Neville and Marcus Wainwright of rag & bone; and Anna Wintour OBE, editor-in-chief of Vogue. Patrick Demarchelier photographed the event for Vogue and snapped the event’s official photograph.
“We have some incredible British fashion talent to be proud of,” said Jeremy Hunt, British Secretary of State for Culture, Olympics, Media and Sport.
“From royal wedding dress designer Sarah Burton to GREAT Ambassador Victoria Beckham, British designers are among the best in the world. There are British editors heading up some of the top fashion magazines and their pages are filled with British supermodels.
“With London Fashion Week kicking off later this week, we look forward to welcoming the great and the good of the industry to the home of fashion.”