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Olympics opening ceremony expected to boost UK tourism

Olympics opening ceremony expected to boost UK tourism

5 August 2012 Press Release Tourism News Organisations & Operators

Watched by 27 million Brits, Friday’s Olympics opening ceremony was hailed a triumph across the country, but will Danny Boyle’s spectacular show resonate with oversees viewers and tempt them to visit Britain? A new poll by TripAdvisor, the world’s largest travel site, reveals that 56% of respondents believe the opening ceremony itself will have a positive impact on UK tourism.

Olympics Opening Ceremony expected to boost UK tourism

Olympics Opening Ceremony expected to boost UK tourism

Watched by 27 million British views, the Olympics opening ceremony was hailed a triumph across the country, but will Danny Boyle’s spectacular show resonate with oversees viewers and tempt them to visit Britain? A new poll by TripAdvisor reveals that 56 per cent of respondents believe the opening ceremony itself will have a positive impact on UK tourism.

TrustYou links with TripAdvisor

TrustYou links with TripAdvisor

26 July 2012 Travel Technology News

Online reputation management market leader for the hospitality industry TrustYou has announced it has entered an agreement with TripAdvisor as global authorised partner. The new partnership will give TrustYou clients the ability to monitor their TripAdvisor reviews in 21 languages through the TrustYou reputation management tool. 

TripAdvisor associated with £1.7bn of UK tourism spend in 2011

TripAdvisor associated with £1.7bn of UK tourism spend in 2011

TripAdvisor has released insights from a new study on the impact of online user review sites on consumer behaviour and the UK tourist and hospitality industry. Commissioned by TripAdvisor and conducted by Tourism Economics, a leading provider of economic analysis in this field, the findings show that consumers using User-Generated Content (UGC) sites such as TripAdvisor are more likely to increase both their time and spending on tourist accommodation and locations in the UK.